Droplab built a reveal microsite for the new Call of Duty: Black Ops 6 game as the hub of a large integrated digital and OOH marketing campaign. The experience features a fully functional 90s analog tv with realtime webgl effects for authentic static, on screen displays, and working physical buttons. A collection of hidden easter eggs were rolled out to really engage fans of the franchise. The award-winning microsite received over 500,000 visitors on launch day and was a top trending search on twitter.

• 3 million site views in first 72 hours
• 8 terabytes of downloaded content
• 1.27 billion earned impressions
• 129 million owned impressions
• 2.96 million franchise mentions